Media Release

Sarawak converges Australia’s global business events tribes under Sarawak’s latest campaign

Sydney, 12^th May 2017: Sarawak, largest state in Malaysia, made a roaring impact this week at Australia’s business events sector with the unveiling of its latest campaign, Redefining Global Tribes, at the 2017 AuSAE Conference and Exhibition (ACE), the region’s pinnacle event for association professionals organised by Australasian Society of Association Executives (AuSAE).

Representatives of Sarawak also held an exclusive event for over 20 industry experts at the Radisson Blu Plaza Hotel Sydney prior to ACE 2017 to rally the decision makers under one unanimous goal to centre the business events sector as a profound agent and economic catalyst.

“Our relationship with the (Australia) sector has always been terrific. With Australia’s prominence in our boldest campaign to date, Redefining Global Tribes will further accentuate the impact of business events to build a stronger, diverse and more productive global economy,” comments Amelia Roziman, Chief Operating Officer of the Sarawak Convention Bureau.

As the long awaited sequel campaign – inspired by the 55th International Congress and Convention Association (ICCA) Congress 2016: Gathering of the Global Tribes held in Sarawak in November 2016 – Redefining Global Tribes will congregate prominent association leaders, global industry experts and partners at the Tribal Warrior Challenge, an obstacle course event, in Kuching this August.

For more information about the Redefining Global Tribes campaign, please email jemima@sarawakcb.com or call 082-242516. Register for the Tribal Warrior Challenge at www.tribalwarrior.my.

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About Sarawak Convention Bureau

Sarawak Convention Bureau (SCB) was established in 2006 by the State Government of Sarawak. We are a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings. The Bureau is a member of the International Congress and Convention Association (ICCA). Our goal is to help connect NGOs, corporations and government bodies with whatever necessary to make international conventions a success in Sarawak. For more information, log on to www.sarawakcb.com

Image 1: Australia’s business events experts struck the iconic Redefining Global Tribes pose after an evening with the Sarawak Convention Bureau.

Image 2:  Industry experts walked away with a fully hosted trip to Sarawak! (L – R: Anedia Kahar – Sarawak Convention Bureau, Laura Richards -the Conference Business Pty Ltd, John Kerrigan – The Kerrigan Group Pty Ltd, John Dawson – Aviation Law Society Australia and NZ, and Dr Caroline Hong – Sarawak Convention Bureau’s Australian representative)

Image 3:  Brooke the Orangutan is still a blast as he bonded with Chris McRostie (2^nd left) – NFP consultant and John Harmata (2^nd right) from the Institute of Internal Auditors Australia flanked by SCB’s Business Development Manager Tan Wei Ni (extreme left) and Head of Business Development Manager Anedia Kahar (extreme right)